01DESIGN & CREATIVE DIRECTION
Design with a point of view.
From positioning and identity to the campaign people see. I connect the idea to a visual system that holds together in use.
For employers & collaboratorsGood thinking.
Good thinking.
Useful hands.
An idea person.
And a get-it-made person.
I can help shape the direction, make the work and stay close to delivery. I’m interested in freelance projects, contract work and suitable employed roles where creative judgement and execution belong together.
View my CVWhat I can take ownership of
From the idea through to delivery02CRM & CAMPAIGN DELIVERY
Think beyond the first click.
Creative and delivery experience across NEO.bet South Africa and Canada, including end-to-end Canadian CRM. The message matters. So does how it reaches people.
03AI & CREATIVE TECHNOLOGY
New tools. A clear point of view.
AI is part of how I explore, build and produce. I work with model workflows, Codex and practical creative systems, applying the same judgement to the tools as to the final design.
A clear role.
A useful contribution.
14+ years of making brands visible.
Branding, design, advertising and campaign development across independent studios, international clients and in-house roles.
NEO.bet, South Africa and Canada.
Creative and CRM work across both markets, including end-to-end Canadian CRM delivery. Senior Design & Regional Marketing Manager at agido GmbH / NEO.bet, 2022–December 2025.
Creative judgement stays in the loop.
AI and generative workflows integrated into concept development, visual exploration and creative production. A practical process is visible in Bishki, from image-making to a complete digital experience.
The other side of the workbenchDesign-led.
Design-led.
Technically hands-on.
I like knowing how things work. AI workflows, CRM delivery, code and server setup sit alongside my design practice. I can shape what people see and get into the systems behind it.
AI & model workflowsCodex, ChatGPT & GeminiMidjourney & Adobe FireflyApple workflows & server setup
The idea comes first.
The tools serve the idea. I connect creative direction, hands-on design and the work it takes to get something useful into the world.
A useful part of the process.
Codex, model setup and AI-assisted production are part of my toolkit. I care about briefing, selecting, refining and making the output useful.
Comfortable behind the scenes.
I’m comfortable with server setup and the practical technology behind a creative workflow, including Apple-based tools and connected working environments.
How I collaborateClear direction.
Talk about the fit Clear direction.
Open conversation.
Care in the details.
I like to understand the problem before making things. Agree what good looks like, keep the feedback useful and carry the idea through to the final work. I’m comfortable leading the creative conversation and getting into the files myself.